Danica Patrick ties up with Academy Sports + Outdoors

Fashion

Danica Patrick ties up with Academy Sports + Outdoors

Academy Sports + Outdoors announced that it has reached an agreement to sponsor Danica Patrick for the next two years. Academy Sports + Outdoors is a great partner for the 5`2, 100-pound female driver who has to maintain a high level of fitness in order to control a 1,500-pound race car going at speeds of over 220 mph. Academy will feature Danica in an upcoming television ad campaign. She will also be featured in a comprehensive multi-media campaign that will incorporate academy.com, social media networks, Academy stores and customer events. As part of the relationship, Academy will get billing on Danica`s racing helmet and placement on her driving suit. "We are thrilled to connect with our customers by partnering with Danica whose appeal goes beyond racing," says Anita Sehgal, Academy Sports + Outdoors vice president of marketing. "Danica is a great fit for our brand because she appeals to both NASCAR fans and also the active-minded families who are our core customers." Just as Academy is more than a sporting goods store, Danica Patrick is more than a driver. "While my job is to be the best driver on the racetrack, a critical element of my success is being in top athletic shape," says Patrick. "Academy Sports + Outdoors is the perfect partner for me because I run, lift weights, as well as participate in yoga and Pilates. Their stores have everything I need to stay in shape including footwear, apparel, equipment and gear."

Academy Sports + Outdoors

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